Capture walkouts with Continuous Customer Engagement
Drive New Revenue with Unified Patient Commerce
Discover Starfish OmniCloudCommerce for Eye Care — the only complete, bespoke Omnichannel eCommerce SaaS solution purpose-built for the eye care industry.
It’s your one-stop shop for modern eyecare commerce. Say goodbye to outdated setups—whether you’re using generic enterprise software with eyecare plug-ins or a static site with product portals. Starfish OmniCloudCommerce delivers a superior, all-in-one solution designed for today’s digital world—at exceptional value.
Everything in One Place
Mobile-first convenience
Bring the speed, sustainability and authenticity your patients expect—right on their smartphones.
Intuitive and easy to use
No tech headaches, just a streamlined experience for you and your patients.
What You Can Do
Your complete web presence enables you to:
Sell all eyecare product categories:
- Contact Lenses
- Frames
- Sunglasses
- Eye Wellness Products
Offer your own services online
Enjoy instant payments flowing directly to your merchant account
What Could Be Better?
Ready to transform your practice?
Deliver a seamless, unified patient experience across every touchpoint
Maximize customer engagement and sell all product categories, safeguard your customer database and future-proof your eye care business – all at your Brand’s own domain.
Built for Eye Care. Built for Growth.
Honed to support the specific nuances of eyecare, Starfish empowers you to engage patients in-store, online and on mobile to drive revenue across every touchpoint.
Engage with patients in-store, online and on mobile
Starfish empowres you to drive revenue across every touchpoint.
Commerce At All Touch Points
Supported by targeted, proven marketing. Let Starfish power your next leap forward.
Your Complete Commerce Ecosystem
Starfish isn’t just Omnichannel and eCommerce — it’s your complete commerce ecosystem. Commerce at all touch points supported by targeted, proven marketing. Let Starfish power your next leap forward.

Choose a Full UI or Headless Commerce Implementation
Starfish empowers you to deliver an Omnichannel eCommerce seamless, unified patient experience across every touchpoint – In-Store, Online and on Mobile.
Your brand. Your platform. Your future.
Why Choose Starfish OmniCloudCommerce for Optical?
Protect Your Database & Grow Your Revenue
With Prescription-First logic built in and bespoke industry tailored workflows, Starfish keeps patients engaged in-store, online, and on mobile — so they never need to shop elsewhere.
Fully Transactional at Your URL
No redirects. No confusion. Your patients shop directly on your branded domain for a seamless, unified experience.
Sell Every Product Category
Give your Patients the choice and convenience they demand. Sell all product categories - Contact Lenses, Solutions, Frames, Complete Spectacles, Sunglasses, Eye Wellness products, Hearing Enhancement products — all on one platform.
Payment Processing That Works for You
Direct integration with the biggest global processors means preferential rates for you. Your merchant account. Your revenue. Straight to your bank.
Offer Flexible Purchasing Options
Subscriptions, one-time purchases, Vision Benefits, bulk discounts, rebates,— all supported out of the box.
Embrace Data-Driven Growth
Track customer behavior, compare location performance, and automate marketing to capture more sales.
Enjoy Repeatable, Reliable Income
Subscription is in our DNA - we’ve been supporting business growth through recurring revenue for nearly 30 years. Starfish is a fully integrated platform that enables you to automate and orchestrate the entire end-to-end order to revenue process across Recurring Revenue Billing, Payments Processing, Payments Collection and Revenue Recognition assuring you of repeatable, reliable income.
Leverage the Benefits of SaaS
Leave the hard lifting to us and benefit from a fully integrated platform with automated updates, new features and functionality with no maintenance headaches. We take care of everything for you at a subscription cost that gives you a great ROI.
The Starfish OmniCloudCommerce Difference
Purpose-built for the eye care industry. Designed for growth.
Starfish isn’t just another Omnichannel eCommerce platform — it’s a strategic solution tailored to the unique needs of optical retailers and eye care professionals.
With seamless Omnichannel integration, intelligent prescription workflows, and enterprise-grade security.
Your brand. Your platform. Your future.
Fully eCommerce
Sell all product categories across web, mobile, and in-store — all at your branded domain.
Fully Omnichannel
Deliver a seamless experience across web, mobile, and in-store — all on your branded domain.
All the benefits of SaaS
Fast setup. Scalable growth. Lower costs. Starfish delivers a secure, cloud-based platform that evolves with your business.
Sell All Product Categories
Contact lenses, solutions, frames, complete glasses, sunglasses, and eye wellness products — all in one platform.
Flexible Transactions
Support one-time purchases, subscriptions, bulk orders, and rebates with ease.
Bespoke proprietary Content Management System
Designed and built for Eyecare. Create unlimited content tailored to your brand and clinical needs — no coding required
Automated Fulfilment
Offer home delivery or click & collect — streamlined and efficient.
Analytics & Reporting
Real time insights for smarter decisions
Practice Management Integration
Connect seamlessly to your EHR systems via Starfish GraphQL API.
Fast Onboarding
Launch your omnichannel presence in hours, not weeks.
Locally Hosted on AWS
Enjoy full regulatory compliance with our secure, local hosting.
Continuous Development
We evolve with you — regular updates based on real user feedback.
Best in Class Integrations
FramesData, FittingBox, Avalara, Loqate, ABB Optical Group — to name a few
Security & Compliance
Enterprise-grade protection with full alignment to HIPAA, GDPR, PCI, and ISO27001 standards.
Let Starfish Build Your Bespoke Omnichannel eCommerce Presence
Crafted for your business. Powered by precision. Designed to grow.
Whether you're launching online for the first time or upgrading your digital ecosystem, Starfish delivers a tailored, powerful solution that unifies every customer touchpoint — in-store, online, and mobile.
Your brand. Your platform. Your future.
Off the Shelf, Turnkey, Plug-and-Play Simplicity
Your Omnichannel eCommerce presence comes alive in just a few clicks with guided onboarding:
- Customize branding
- Choose product categories
- Set Configurations
- Set pricing
- Assign staff roles
- Apply for merchant account
Best-in-Class Integrations for Your Specialised Needs
Automatic Sales Tax Calculation
Starfish seamlessly manages automatic sales tax calculation and compliance, ensuring accuracy and peace of mind for every transaction.
Real-time Eyewear Inventory
With a comprehensive product database of over 600 eyewear brands, Starfish gives a major advantage by streamlining inventory management and reducing administrative workload.
Virtual Try-On and Fitting Experiences
Starfish enables virtual try‑on and fitting experiences, helping practices deliver both efficiency and delight to their customers.
And we’re not stopping there
Our ecosystem of integrations continues to expand, bringing even more innovation and specialized solutions to meet the evolving needs of the optical industry.
Let's Connect!
We’d love to chat and demo Starfish OmniCloudCommerce for you — so you can see firsthand how it streamlines commerce, enhances customer experiences, and drives measurable results.
Partner with Starfish
Collaboration fuels innovation — and we’re just getting started.
At Starfish, we’re constantly expanding our ecosystem to deliver smarter, more connected solutions for the eye care industry. If your company offers technology, logistics, data, or services that could enhance our platform, we want to hear from you.
We welcome bold ideas, strategic integrations, and partnerships that drive measurable impact.
Let’s explore the opportunity and build something extraordinary — together.
Let’s shape the future of eye care commerce.
Why SaaS with Starfish?
Starfish delivers a scalable, secure, and cost-effective platform for optical businesses. Our multi-tenancy software model means fast deployment, automatic updates, and built-in compliance, it reduces overhead while accelerating growth — all without the burden of managing infrastructure.
For businesses in the eye care sector, Starfish SaaS offers tailored workflows, integrated prescription management, and omnichannel commerce.
Lower Upfront Costs
No need for expensive hardware or software licenses — just subscribe and go.
Fast Deployment
Get up and running in hours, not months. Starfish SaaS is plug-and-play by design.
Scalability
Easily scale your operations as your business grows — add users, locations, or features without disruption.
Automatic Updates
Stay current with the latest features and security patches without lifting a finger.
Anywhere Access
Work from anywhere — SaaS is cloud-based, so your team can access it from any device.
Built-In Security & Compliance
Enterprise-grade protection and regulatory alignment (e.g., HIPAA, GDPR, PCI) are baked in.
Predictable Costs
Subscription pricing means no surprise expenses — just clear, manageable monthly or annual fees.
Continuous Innovation
Benefit from ongoing improvements based on user feedback and industry trends.
Secure & Compliant
Enterprise-grade protection and full alignment with industry standards ensure your data stays safe and your business stays compliant.
Starfish is designed with enterprise-grade protection at its core, ensuring your business meets the highest standards of data security and regulatory compliance.
We align with global frameworks including: