--- title: Starfish OmniCloudCommerce for Eye Care description: Discover Starfish OmniCloudCommerce—an all‑in‑one omnichannel eCommerce solution built for modern eyecare, driving patient engagement across every touchpoint. --- [![Logo_Starfish_Optical](https://indigolighthouse.com/hubfs/Logo_Starfish_Optical.png)](https://indigolighthouse.com/starfish?hsLang=en) ![menu](https://f.hubspotusercontent40.net/hubfs/7479797/menu.png) ![close_24px](https://7479797.fs1.hubspotusercontent-na1.net/hubfs/7479797/close_24px.svg) - [About Us](https://indigolighthouse.com) Show submenu for About Us - [Our Solutions](https://indigolighthouse.com/#solutions) - [Our Heritage](https://indigolighthouse.com/#heritage) - [Our Values](https://indigolighthouse.com/#values) - [Contact Us](https://indigolighthouse.com/#contact-us) - [Starfish OmniCloudCommerce](https://indigolighthouse.com/starfish) Show submenu for Starfish OmniCloudCommerce - [Eye Care](https://indigolighthouse.com/eyecare) - [Veterinary](https://indigolighthouse.com/veterinary) - [Why SaaS?](https://indigolighthouse.com/eyecare#saas) - [Starfish Hub](https://indigolighthouse.com/starfish-hub) - [MyVetPost](https://indigolighthouse.com/myvetpost) - [About Us](https://indigolighthouse.com) Show submenu for About Us - [Our Solutions](https://indigolighthouse.com/#solutions) - [Our Heritage](https://indigolighthouse.com/#heritage) - [Our Values](https://indigolighthouse.com/#values) - [Contact Us](https://indigolighthouse.com/#contact-us) - [Starfish OmniCloudCommerce](https://indigolighthouse.com/starfish) Show submenu for Starfish OmniCloudCommerce - [Eye Care](https://indigolighthouse.com/eyecare) - [Veterinary](https://indigolighthouse.com/veterinary) - [Why SaaS?](https://indigolighthouse.com/eyecare#saas) - [Starfish Hub](https://indigolighthouse.com/starfish-hub) - [MyVetPost](https://indigolighthouse.com/myvetpost) ##### Capture walkouts with Continuous Customer Engagement [Book a demo](https://indigolighthouse.com/optical#hs_cos_wrapper_module_17569784605726) [Discover Starfish OmniCloudCommerce vs. Other Solutions](https://indigolighthouse.com/starfish-optical-vs-competitors?hsLang=en) ## Drive New Revenue with Unified Patient Commerce ###### Discover Starfish OmniCloudCommerce for Eye Care — the only complete, bespoke Omnichannel eCommerce SaaS solution purpose-built for the eye care industry. It’s your **one-stop shop** for modern eyecare commerce. Say goodbye to outdated setups—whether you’re using generic enterprise software with eyecare plug-ins or a static site with product portals. **Starfish OmniCloudCommerce** delivers a superior, all-in-one solution designed for today’s digital world—at exceptional value.   ![thumb](https://indigolighthouse.com/hubfs/thumb.jpg) [Book a demo today](https://indigolighthouse.com/optical#hs_cos_wrapper_module_17569784605726) ## Why Starfish OmniCloudCommerce? ![Pathfinder-Divide--Streamline-Core](https://indigolighthouse.com/hubfs/Pathfinder-Divide--Streamline-Core.svg) ###### Everything in One Place Beautifully designed to meet today’s consumer expectations for personalized, seamless shopping experiences that blend online and offline. ![Phone-Mobile-Phone--Streamline-Core](https://indigolighthouse.com/hubfs/Phone-Mobile-Phone--Streamline-Core.svg) ###### Mobile-first convenience Bring the speed, sustainability and authenticity your patients expect—right on their smartphones. ![Like-1--Streamline-Core](https://indigolighthouse.com/hubfs/Like-1--Streamline-Core.svg) ###### Intuitive and easy to use No tech headaches, just a streamlined experience for you and your patients. ![self-service-V2](https://indigolighthouse.com/hubfs/self-service-V2.png) ## What You Can Do Your complete web presence enables you to: ![Incognito-Mode--Streamline-Core (1)](https://indigolighthouse.com/hubfs/Incognito-Mode--Streamline-Core%20(1).svg) Sell **all eyecare product categories**: - Contact Lenses - Frames - Sunglasses - Eye Wellness Products ![Online-Medical-Service-Monitor--Streamline-Core](https://indigolighthouse.com/hubfs/Online-Medical-Service-Monitor--Streamline-Core.svg) Offer your **own services **online ![Payment-Cash-Out-3--Streamline-Core](https://indigolighthouse.com/hubfs/Payment-Cash-Out-3--Streamline-Core.svg) Enjoy **instant payments **flowing directly to your merchant account ![Agreement-pana](https://indigolighthouse.com/hubfs/Agreement-pana.svg "Agreement-pana") ### What Could Be Better? Ready to transform your practice? [Book a demo today](https://indigolighthouse.com/eyecare#contact-us) ### Deliver a seamless, unified patient experience across every touchpoint Maximize customer engagement and sell all product categories, safeguard your customer database and future-proof your eye care business – all at your Brand’s own domain. Start Growing your Business Today ![Startup--Streamline-Core](https://indigolighthouse.com/hubfs/Startup--Streamline-Core.svg) ###### Built for Eye Care. Built for Growth. Honed to support the specific nuances of eyecare, Starfish empowers you to engage patients in-store, online and on mobile to drive revenue across every touchpoint. ![User-Multiple-Circle--Streamline-Core](https://indigolighthouse.com/hubfs/User-Multiple-Circle--Streamline-Core.svg) ###### Engage with patients in-store, online and on mobile Starfish empowres you to drive revenue across every touchpoint. ![Stock--Streamline-Core](https://indigolighthouse.com/hubfs/Stock--Streamline-Core.svg) ###### Commerce At All Touch Points Supported by targeted, proven marketing.  Let Starfish power your next leap forward. ![Module-Puzzle-3--Streamline-Core](https://indigolighthouse.com/hubfs/Module-Puzzle-3--Streamline-Core.svg) ###### Your Complete Commerce Ecosystem Starfish isn’t just Omnichannel and eCommerce — it’s your complete commerce ecosystem. Commerce at all touch points supported by targeted, proven marketing.  Let Starfish power your next leap forward. ![908a8f54-c526-49bd-9cfb-603743cc9d0f](https://indigolighthouse.com/hs-fs/hubfs/908a8f54-c526-49bd-9cfb-603743cc9d0f.png?width=300&height=299&name=908a8f54-c526-49bd-9cfb-603743cc9d0f.png "908a8f54-c526-49bd-9cfb-603743cc9d0f") ### Choose a Full UI or Headless Commerce Implementation Starfish empowers you to deliver an Omnichannel eCommerce seamless, unified patient experience across every touchpoint – In-Store, Online and on Mobile. Your brand. Your platform. Your future. [Discover The Starfish OmniCloudCommerce Difference](https://indigolighthouse.com/eyecare#hs_cos_wrapper_widget_1757508098502_) ### Why Choose Starfish OmniCloudCommerce for Optical? ![Database-Subtract-2-Raid-Storage-Code-Disk-Programming-Database-Array-Hard-Disc-Minus--Streamline-Core](https://indigolighthouse.com/hubfs/Database-Subtract-2-Raid-Storage-Code-Disk-Programming-Database-Array-Hard-Disc-Minus--Streamline-Core.svg) ###### Protect Your Database & Grow Your Revenue With Prescription-First logic built in and bespoke industry tailored workflows, Starfish keeps patients engaged in-store, online, and on mobile — so they never need to shop elsewhere. ![Phone-Ringing-2--Streamline-Core](https://indigolighthouse.com/hubfs/Phone-Ringing-2--Streamline-Core.svg) ###### Fully Transactional at Your URL No redirects. No confusion. Your patients shop directly on your branded domain for a seamless, unified experience. ![Shopping-Basket-1--Streamline-Core](https://indigolighthouse.com/hubfs/Shopping-Basket-1--Streamline-Core.svg) ###### Sell Every Product Category Give your Patients the choice and convenience they demand. Sell all product categories - Contact Lenses, Solutions, Frames, Complete Spectacles, Sunglasses, Eye Wellness products, Hearing Enhancement products — all on one platform. ![Desktop-Dollar--Streamline-Core](https://indigolighthouse.com/hubfs/Desktop-Dollar--Streamline-Core.svg) ###### Payment Processing That Works for You Direct integration with the biggest global processors means preferential rates for you. Your merchant account. Your revenue. Straight to your bank. ![Discount-Percent-Fire--Streamline-Core](https://indigolighthouse.com/hubfs/Discount-Percent-Fire--Streamline-Core.svg) ###### Offer Flexible Purchasing Options Subscriptions, one-time purchases, Vision Benefits, bulk discounts, rebates,— all supported out of the box. ![Graph-Bar-Increase--Streamline-Core](https://indigolighthouse.com/hubfs/Graph-Bar-Increase--Streamline-Core.svg) ###### Embrace Data-Driven Growth Track customer behavior, compare location performance, and automate marketing to capture more sales. ![Subscription-Cashflow--Streamline-Core](https://indigolighthouse.com/hubfs/Subscription-Cashflow--Streamline-Core.svg) ###### Enjoy Repeatable, Reliable Income Subscription is in our DNA - we’ve been supporting business growth through recurring revenue for nearly 30 years. Starfish is a fully integrated platform that enables you to automate and orchestrate the entire end-to-end order to revenue process across Recurring Revenue Billing, Payments Processing, Payments Collection and Revenue Recognition assuring you of repeatable, reliable income.  ![Cloud-Refresh--Streamline-Core](https://indigolighthouse.com/hubfs/Cloud-Refresh--Streamline-Core.svg) ###### Leverage the Benefits of SaaS Leave the hard lifting to us and benefit from a fully integrated platform with automated updates, new features and functionality with no maintenance headaches. We take care of everything for you at a subscription cost that gives you a great ROI.  [Discover Starfish OmniCloudCommerce vs. Other Solutions](https://indigolighthouse.com/starfish-optical-vs-competitors?hsLang=en) ### The Starfish OmniCloudCommerce Difference Purpose-built for the eye care industry. Designed for growth. Starfish isn’t just another Omnichannel eCommerce platform — it’s a strategic solution tailored to the unique needs of optical retailers and eye care professionals. With seamless Omnichannel integration, intelligent prescription workflows, and enterprise-grade security. Your brand. Your platform. Your future. ![Desktop-Dollar--Streamline-Core](https://indigolighthouse.com/hubfs/Desktop-Dollar--Streamline-Core.svg) ###### Fully eCommerce Sell all product categories across web, mobile, and in-store — all at your branded domain. ![Computer-Pc-Desktop--Streamline-Core-1](https://indigolighthouse.com/hubfs/Computer-Pc-Desktop--Streamline-Core-1.svg) ###### Fully Omnichannel Deliver a seamless experience across web, mobile, and in-store — all on your branded domain. ![Cloud-Refresh--Streamline-Core](https://indigolighthouse.com/hubfs/Cloud-Refresh--Streamline-Core.svg) ###### All the benefits of SaaS Fast setup. Scalable growth. Lower costs. Starfish delivers a secure, cloud-based platform that evolves with your business. ![Incognito-Mode--Streamline-Core (1)](https://indigolighthouse.com/hubfs/Incognito-Mode--Streamline-Core%20(1).svg) ###### Sell All Product Categories Contact lenses, solutions, frames, complete glasses, sunglasses, and eye wellness products — all in one platform. ![Investment-Selection--Streamline-Core](https://indigolighthouse.com/hubfs/Investment-Selection--Streamline-Core.svg) ###### Flexible Transactions Support one-time purchases, subscriptions, bulk orders, and rebates with ease. ![Ai-Prompt-Spark--Streamline-Core](https://indigolighthouse.com/hubfs/Ai-Prompt-Spark--Streamline-Core.svg) ###### Bespoke proprietary Content Management System Designed and built for Eyecare. Create unlimited content tailored to your brand and clinical needs — no coding required   ![Transfer-Van--Streamline-Core](https://indigolighthouse.com/hubfs/Transfer-Van--Streamline-Core.svg) ###### Automated Fulfilment Offer home delivery or click & collect — streamlined and efficient. ![Graph-Bar-Increase--Streamline-Core](https://indigolighthouse.com/hubfs/Graph-Bar-Increase--Streamline-Core.svg) ###### Analytics & Reporting Real time insights for smarter decisions ![Checkup-Medical-Report-Clipboard--Streamline-Core](https://indigolighthouse.com/hubfs/Checkup-Medical-Report-Clipboard--Streamline-Core.svg) ###### Practice Management Integration Connect seamlessly to your EHR systems via Starfish GraphQL API. ![Coin-Share--Streamline-Core](https://indigolighthouse.com/hubfs/Coin-Share--Streamline-Core.svg) ###### Fast Onboarding Launch your omnichannel presence in hours, not weeks. ![Amazon--Streamline-Core-1](https://indigolighthouse.com/hubfs/Amazon--Streamline-Core-1.svg) ###### Locally Hosted on AWS Enjoy full regulatory compliance with our secure, local hosting. ![Arrow-Infinite-Loop--Streamline-Core](https://indigolighthouse.com/hubfs/Arrow-Infinite-Loop--Streamline-Core.svg) ###### Continuous Development We evolve with you — regular updates based on real user feedback. ![Business-Handshake--Streamline-Core](https://indigolighthouse.com/hubfs/Business-Handshake--Streamline-Core.svg) ###### Best in Class Integrations FramesData, FittingBox, Avalara, Loqate, ABB Optical Group — to name a few ![Device-Database-Encryption-1--Streamline-Core](https://indigolighthouse.com/hubfs/Device-Database-Encryption-1--Streamline-Core.svg) ###### Security & Compliance Enterprise-grade protection with full alignment to HIPAA, GDPR, PCI, and ISO27001 standards. [Discover Starfish OmniCloudCommerce vs. Other Solutions](https://indigolighthouse.com/starfish-optical-vs-competitors?hsLang=en) ![starfish-reports-1](https://indigolighthouse.com/hubfs/starfish-reports-1.png) ### Starfish isn’t just eCommerce. It’s a fully integrated ecosystem that: - Maximizes customer engagement - Enhances your brand - Drives measurable revenue growth 690 + Locations $ 150 + million sales 100 % Satisfaction [Discover Starfish OmniCloudCommerce vs. Other Solutions](https://indigolighthouse.com/starfish-optical-vs-competitors?hsLang=en) ![Mobile UI-UX-pana](https://indigolighthouse.com/hubfs/Mobile%20UI-UX-pana.svg) ### Let Starfish Build Your Bespoke Omnichannel eCommerce Presence Crafted for your business. Powered by precision. Designed to grow. Whether you're launching online for the first time or upgrading your digital ecosystem, Starfish delivers a tailored, powerful solution that unifies every customer touchpoint — in-store, online, and mobile. Your brand. Your platform. Your future. [Contact us today](https://indigolighthouse.com/eyecare#contact-us) ### Off the Shelf, Turnkey, Plug-and-Play Simplicity Your Omnichannel eCommerce presence comes alive in just a few clicks with guided onboarding: - Customize branding - Choose product categories - Set Configurations - Set pricing - Assign staff roles - Apply for merchant account Discover quick onboarding ![starfish-demo-1](https://indigolighthouse.com/hubfs/starfish-demo-1.png) ### Best-in-Class Integrations for Your Specialised Needs Starfish partners with industry leaders to deliver precision, performance, and protection. ![Discount-Percent-Cutout--Streamline-Core](https://indigolighthouse.com/hubfs/Discount-Percent-Cutout--Streamline-Core.svg) ###### Automatic Sales Tax Calculation Starfish seamlessly manages automatic sales tax calculation and compliance, ensuring accuracy and peace of mind for every transaction. ![Glasses--Streamline-Core](https://indigolighthouse.com/hubfs/Glasses--Streamline-Core.svg) ###### Real-time Eyewear Inventory With a comprehensive product database of over 600 eyewear brands, Starfish gives a major advantage by streamlining inventory management and reducing administrative workload. ![Search-Visual--Streamline-Core](https://indigolighthouse.com/hubfs/Search-Visual--Streamline-Core.svg) ###### Virtual Try-On and Fitting Experiences Starfish enables virtual try‑on and fitting experiences, helping practices deliver both efficiency and delight to their customers. #### And we’re not stopping there Our ecosystem of integrations continues to expand, bringing even more innovation and specialized solutions to meet the evolving needs of the optical industry. ![404 Error Page not Found with people connecting a plug-pana (2)](https://indigolighthouse.com/hubfs/404%20Error%20Page%20not%20Found%20with%20people%20connecting%20a%20plug-pana%20(2).svg "404 Error Page not Found with people connecting a plug-pana (2)") ### Let's Connect! We’d love to chat and demo Starfish OmniCloudCommerce for you — so you can see firsthand how it streamlines commerce, enhances customer experiences, and drives measurable results. [Contact us today](https://indigolighthouse.com/eyecare#contact-us) ### Partner with Starfish **Collaboration fuels innovation — and we’re just getting started.** At Starfish, we’re constantly expanding our ecosystem to deliver smarter, more connected solutions for the eye care industry. If your company offers technology, logistics, data, or services that could enhance our platform, we want to hear from you. We welcome bold ideas, strategic integrations, and partnerships that drive measurable impact. Let’s explore the opportunity and build something extraordinary — together. **Let’s shape the future of eye care commerce.** [Contact us today](https://indigolighthouse.com/eyecare#contact-us) ![ee26b604-c764-48b9-a98a-73222cfa102a](https://indigolighthouse.com/hubfs/ee26b604-c764-48b9-a98a-73222cfa102a.png) ### Why SaaS with Starfish? Starfish delivers a scalable, secure, and cost-effective platform for optical businesses. Our multi-tenancy software model means fast deployment, automatic updates, and built-in compliance, it reduces overhead while accelerating growth — all without the burden of managing infrastructure. For businesses in the eye care sector, Starfish SaaS offers tailored workflows, integrated prescription management, and omnichannel commerce. ![Questions-pana](https://indigolighthouse.com/hubfs/Questions-pana.svg "Questions-pana") #### Benefits of Starfish OmniCloudCommerce for Your Business ![Piggy-Bank--Streamline-Core](https://indigolighthouse.com/hubfs/Piggy-Bank--Streamline-Core.svg) ###### Lower Upfront Costs No need for expensive hardware or software licenses — just subscribe and go. ![Startup--Streamline-Core-1](https://indigolighthouse.com/hubfs/Startup--Streamline-Core-1.svg) ###### Fast Deployment Get up and running in hours, not months. Starfish SaaS is plug-and-play by design. ![Signal-Full--Streamline-Core](https://indigolighthouse.com/hubfs/Signal-Full--Streamline-Core.svg) ###### Scalability Easily scale your operations as your business grows — add users, locations, or features without disruption. ![Ai-Redo-Spark--Streamline-Core](https://indigolighthouse.com/hubfs/Ai-Redo-Spark--Streamline-Core.svg) ###### Automatic Updates Stay current with the latest features and security patches without lifting a finger. ![Ai-Cloud-Spark--Streamline-Core](https://indigolighthouse.com/hubfs/Ai-Cloud-Spark--Streamline-Core.svg) ###### Anywhere Access Work from anywhere — SaaS is cloud-based, so your team can access it from any device. ![Padlock-Square-1--Streamline-Core](https://indigolighthouse.com/hubfs/Padlock-Square-1--Streamline-Core.svg) ###### Built-In Security & Compliance Enterprise-grade protection and regulatory alignment (e.g., HIPAA, GDPR, PCI) are baked in. ![Dollar-Coin-1--Streamline-Core-2](https://indigolighthouse.com/hubfs/Dollar-Coin-1--Streamline-Core-2.svg) ###### Predictable Costs Subscription pricing means no surprise expenses — just clear, manageable monthly or annual fees. ![Arrow-Infinite-Loop--Streamline-Core](https://indigolighthouse.com/hubfs/Arrow-Infinite-Loop--Streamline-Core.svg) ###### Continuous Innovation Benefit from ongoing improvements based on user feedback and industry trends. ### Secure & Compliant Enterprise-grade protection and full alignment with industry standards ensure your data stays safe and your business stays compliant. Starfish is designed with enterprise-grade protection at its core, ensuring your business meets the highest standards of data security and regulatory compliance.   **We align with global frameworks including:** ![hipaa-compliance-1](https://indigolighthouse.com/hs-fs/hubfs/hipaa-compliance-1.jpg?width=1200&height=480&name=hipaa-compliance-1.jpg) ![Refinements-3_0005_Graphic-10-GDPR-Manager-1](https://indigolighthouse.com/hs-fs/hubfs/Refinements-3_0005_Graphic-10-GDPR-Manager-1.png?width=1973&height=1059&name=Refinements-3_0005_Graphic-10-GDPR-Manager-1.png) ![pci-dss-compliant-logo-vector](https://indigolighthouse.com/hs-fs/hubfs/pci-dss-compliant-logo-vector.png?width=900&height=500&name=pci-dss-compliant-logo-vector.png) ![iso-27001-logo](https://indigolighthouse.com/hs-fs/hubfs/iso-27001-logo.gif?width=640&height=320&name=iso-27001-logo.gif) ### Ready to See Starfish OmniCloudCommerce in action? We’d love to show you how Starfish can transform your business. Book a demo today ![starfish_Asset 1-1](https://indigolighthouse.com/hs-fs/hubfs/starfish_Asset%201-1.png?width=250&height=136&name=starfish_Asset%201-1.png "starfish_Asset 1-1") Powered by [INDIGO LIGHTHOUSE](https://www.indigolighthouse.com/?hsLang=en) The Omnichannel eCommerce Experts   © 2026 Indigo Lighthouse [Privacy Policy |](https://indigolighthouse.com/privacy-policy?hsLang=en) [Terms & Conditions](https://indigolighthouse.com/terms-conditions?hsLang=en)