DEVELOPED BY EYECARE EXPERTS FOR EYECARE PROFESSIONALS
One fully Integrated Intelligent Digital Solution
Our bespoke Starfish OmniCloudCommerce platform built specifically for the eye care sector, transforms your web presence into one truly Omnichannel eCommerce integrated intelligent solution, empowering you to earn as much return on investment as you want.
Discover Starfish OmniCloudCommerce vs Other Solutions
Starfish OmniCloud Commerce
0 /month
Frames and Sunglasses Portal*
0 /month
Contact Lens Portals**
0 /month
Static Brochureware Providers***
0 /month
Starfish OmniCloud Commerce
Frames and Sunglasses Portal*
Contact Lens Portals**
Static Brochureware Providers***
Solution
Bespoke Unified Omnichannel eCommerce SaaS Solution – Full Online Presence, Enabling You to Sell Contact Lenses, Complete Glasses, Sunglasses, Eye Wellness Products & Your Services
Frames and Sunglasses showroom/portal
Contact Lenses portal only
Brochureware site
Omnichannel
Yes
No
No
No
eCommerce
Fully integrated—online and in-store single access—portal
Portal
Portal
Static site
Prescriptions
Digital Prescriptions stored in Patient My Account
Yes, Contact Lenses and Eye Exams prescriptions
No
Contact Lenses only (relies on EHR)
No
Other Practice Issued Prescriptions Supported
Yes, with flows for verification with issuer
No
No
No
EHR Integration
Yes, Starfish GraphQL
Yes, most popular
Yes, most popular
No
Data Ownership
Doctor
Doctor
Third-party provider / Manufacturer / Distributor owned
None
Product Categories
Contact Lenses Sales Support
Yes
No
Yes
No
Frames and Sunglasses Sales Support
Yes, full eCommerce or Showroom only
Yes
No
No
Doctor Enabled to Sell Frames or Sunglasses Beyond Their Own Stock
Yes
No, restricted to Doctor own stock
Not supported
Not supported
Frames and Sunglasses Features
Virtual try-on, in-store try-ons, Likes, referrals
Virtual try-on, at home try-ons
Not supported
Not supported
Frames and Sunglasses – Stock Management
Yes
Yes
Not supported
Not supported
Eye Wellness Product Sales Supported
Yes, automated full product catalogue, integration for automated distribution
No
No
No
Doctor Enabled to Create Own Products
Yes, enabled in all product categories excl. contact lenses
No
No
No
Doctor Enabled to Create Own Services
Yes
No
No
No
Payments
Direct Integration With Premium Providers
Yes
Stripe only
Stripe only
No payments functionality
Optimum Rates
Yes
Expensive rates
Expensive rates
No payments functionality
Doctor Owns Merchant Account
Yes
Yes
No
No payments functionality
Money flows directly to Doctors account
Yes
Yes
No
No payments functionality
Automated Recurring Billing and Recurring Shipments
Yes
No
No
No payments functionality
Distribution
Automated Distribution
Yes, Contact Lenses and Eye Wellness. Doctor Distributed Frames and Sunglasses
No, Doctor distributed Frames and Sunglasses
Yes, Contact Lenses
Not supported
Patient Engagement
Key Patient Engagement Features
Automated similar product suggestions (browsing and buying), automated post-purchase retargeting, lost cart reminders, patient rated in-store try-ons automated retargeting, expired prescription reminders, reorder reminders, order updates
Post-purchase retargeting, lost cart reminders
Retargeting contact lens patients only, reorder reminders, order updates
None
Patient Purchasing Options
Subscription, reordering, discretionary discounts, promo codes, first purchase discount, bulk discounts, emergency orders, manufacturer rebates, and more…
Discretionary discounts, promo codes, vision insurance
Reordering, bulk discounts, manufacturer rebates
No patient buying functionality
Patient Enabled to Use Vision Insurance
Yes
Yes (limited providers)
Yes (limited providers)
No vision insurance functionality
Pre-appointment Features
Digital storefront (all optical product categories), try-on in-store requests, virtual try-on, patient profiling (Likes, previously viewed products)
Digital storefront (frames and sunglasses), try-on session requests
None
None
Marketing
Digital Marketing To Support Doctors Brand
SEO library, Content driven SEO, Initial SEO Boost (Optional), Local SEO (Optional), Google Business Profile (Optional), Social Media integration (back linking), Social Media Channel Graphics, 4 social media posts per month, PPC management (add-on)
No Doctor digital marketing
No, provider strategy is to grow their own brand
Varies depending on tier chosen
Content Ownership
Owned by Doctor
No content
No content
Provider owns content
Web Presence
Brand Support
Fully reflects Doctor brand (logo, typeface, colors, tone of voice, ...)
Doctor's logo only
Distributor/manufacturer branding or Doctor's logo
Brochureware site only
Full Digital Presence
Yes (if required)
No
No
Brochureware site only
Content Management
Bespoke Content Management System for Optical, Simple and easy to use, Full control, Self-service
Single banner facility only
Single banner facility only
Very limited, coding skills required
Security & Support
Security and Compliance
Compliant with HIPAA, PCI, GDPR, ISO 27001
Compliant with HIPAA, SOC 2
Compliant with HIPAA, SOC 2
HIPPA (third party integrations only)
Multi-location Support
Yes, no additional charge
Yes (charges may apply)
Yes (charges may apply)
Not applicable
Universal Support
Multilingual
Yes
No
No
Expensive
Multi-currency
Yes
No
No
No
Onboarding
Onboarding Costs
No costs
Medium costs
Independent provider — Medium; Distributor/Manufacturer — Low
High costs
Time to Launch
Fast (days)
Medium (weeks)
Independent provider — Medium (weeks) ; Distributor/Manufacturer — Fast (days)
Slow (Months)
Costs and ROI
Monthly Licence Cost
Outstanding value for money
Expensive
Independent provider — Expensive; Distributor/Manufacturer — Free.
Very expensive
Return on Investment
High
Limited (one product category)
Limited (one product category)
Very limited (no selling ability)
* ex. Optify, MyFrameGallery, ...
** ex. Arrellio, Dr Contact Lens, Abby, Marlo, ...
*** ex. Roya, Eyecarepro, Marketing4ECPS, ...
Lean On The Experts
See the difference in days, not months.
The Omnichannel eCommerce Platform every Optical Business needs. Developed by Eyecare Experts for Eyecare Professionals!
Book Your Demo Today!