DEVELOPED BY EYECARE EXPERTS FOR EYECARE PROFESSIONALS
One fully Integrated Intelligent Digital Solution
Starfish Commerce transforms your web presence into one truly Omnichannel eCommerce integrated intelligent solution, empowering you to earn as much return on investment as you want.

Starfish vs Online Store providers
Starfish
0 /month
Eyewear Online Store Provider
0 /month
Contact Lens Online Store Provider
0 /month
Contact Lenses Distributor Portal
0 /month
Starfish
Eyewear Online Store Provider
Contact Lens Online Store Provider
Contact Lenses Distributor Portal
Features
Online Presence
Full presence – eCommerce website
Online store only
Online store only
Online store only
Branding
Client branding
Client branding
Client branding
Provider branding
Monthly Price
Average
Average
Average
Low
Onboarding Costs
No costs
No costs
No costs
No costs
Onboarding Time
Fast
Average
Average
Fast
Content Management
Proprietary CMS, Full control, Easy and intuitive
Very limited control
Very limited control
No control over content
Multi-location support
Price varies per number of location
Analytics and Reports
Website Analytics
Sales Insights
Capture Rates
Patient Interactions
ROI tracking
ROAS tracking
Ad Reports
Email Marketing Reports
Product Categories
Contact Lenses
Eyewear
Eye Wellness
Services
Optical Features
Digital Prescriptions
Contact lens and eye exam
Contact lens only (relies on EHR integration)
Contact lens only (relies on EHR integration)
Digital Storefront
Virtual Try-On
In Store Try-On
In Store Try-on Session Requests
At Home Try-On
Virtual Optical Measurements
Referrals
Exam Reminders
Patient Profiling
Liked products
Pre-exam questionnaire, self-tests
Product Suggestions
Post-purchase retargeting
Retargeting Walkouts
Post-purchase retargeting
Expired Prescription Reminders
Lost Card Reminders
Running Low Reminders
Price Quotes
Online Sales
Stock Management
Real time auto-sync
Daily auto-sync
-
-
Purchasing options
Subscription, reordering, discretionary discounts, promo codes, bulk discounts, manufacturer rebates, vision insurance, and more…
Discretionary discounts, discount codes, vision insurance
Reordering
Reordering, bulk discounts, manufacturer rebates
Online Payment Processing
Direct integrations with various providers for optimum rates
Third-party integration
Third-party integration
Commission only
Integrations
PMS/EHR Integrations
GraphQL API available for quick and easy integration to any PMS/EHR
Most popular PMS/EHR systems
Most popular PMS/EHR systems
Most popular PMS/EHR systems
Distributor Integrations
Via direct integration to appropriate distributors
Self-distributed
Via direct integration to appropriate distributors
Via direct integration to appropriate distributors
Marketing
SEO Library
Content-driven SEO
Initial SEO Boost
Optional
Local SEO
Optional
Social Media Integration
Backlinking
Social Media Channel Graphics
Social Media Posts
4 per month
PPC Management
Add-on
Security
HIPAA Compliant
SOC 2 Type II Compliant
PCI Compliant
GDPR Compliant
Starfish vs Digital Marketing Companies
Starfish
0 /month
eCommerce + Digital Marketing
0 /month
Digital Marketing
0 /month
Starfish
eCommerce + Digital Marketing
Digital Marketing
Features
Online Presence
Full presence – eCommerce website
Price may very
Brochureware site only
Branding
Client branding
Client branding
Client branding
Monthly Price
Average
High
High
Onboarding Costs
No costs
High
High
Onboarding Time
Fast
Slow
Slow
Content Management
Proprietary CMS, Full control, Easy and intuitive
Third-party CMS, Limited number of changes
Proprietary or Third-party CMS, Limited number of changes
Multi-location support
Price varies per number of location
-
Analytics and Reports
Website Analytics
Sales Insights
-
Capture Rates
Patient Interactions
ROI tracking
ROAS tracking
Ad Reports
Email Marketing Reports
Lead Tracking
Product Categories
Contact Lenses
-
Eyewear
No support for prescription, no product library
-
Eye Wellness
No product library
-
Services
-
Optical Features
Digital Prescriptions
Contact lens and eye exam
Add-on (via third-party)
Digital Storefront
Virtual Try-On
In Store Try-On
In Store Try-on Session Requests
Virtual Optical Measurements
Referrals
Patient Profiling
Liked products
Product Suggestions
Post-purchase retargeting
Retargeting Walkouts
Expired Prescription Reminders
Lost Card Reminders
Running Low Reminders
Virtual Consultations
Add-on (via third-party)
Virtual Receptionist
Patient Testimonials
Online Sales
Stock Management
Real time auto-sync
No auto-sync
-
Purchasing options
Subscription, reordering, discretionary discounts, promo codes, bulk discounts, manufacturer rebates, vision insurance, and more…
Discretionary discounts, promo codes
-
Online Payment Processing
Direct integrations with various providers for optimum rates
Third-party integration
-
Integrations
PMS/EHR Integrations
GraphQL API available for quick and easy integration to any PMS/EHR
Distributor Integrations
Via direct integration to appropriate distributors
Self-distributed
-
Marketing
SEO Library
Content-driven SEO
Initial SEO Boost
Optional
varies according to plan
varies according to plan
Local Boost
Optional
varies according to plan
varies according to plan
Social Media Integration
Backlinking
Social Media Channel Graphics
Social Media Posts
4 per month
varies according to plan
varies according to plan
PPC Management
Add-on
varies according to plan
varies according to plan
Display Ad Network
varies according to plan
Youtube Ads
varies according to plan
Security
HIPAA Compliant
-
-
SOC 2 Type II Compliant
-
-
PCI Compliant
-
-
GDPR Compliant
-
-
Lean On The Experts
See the difference in days, not months.
The Omnichannel eCommerce Platform every Optical Business needs. Developed by Eyecare Experts for Eyecare Professionals!
Book Your Demo Today!