Streamline inventory, boost accuracy, and enhance customer experience—our FramesData integration delivers real-time eyewear data for smarter retail decisions.
Deliver a seamless, unified patient experience across every touchpoint
Maximize customer engagement and sell all product categories, safeguard your customer database and future-proof your eye care business – all at your Brand’s own domain.
Choose a full UI or headless Commerce implementation
Starfish empowers you to deliver an Omnichannel eCommerce seamless, unified patient experience across every touchpoint – In-Store, Online and on Mobile.
Let’s Start a Conversation – we’d love to chat!
Built for Eye Care. Built for Growth.
Honed to support the specific nuances of eyecare, Starfish empowers you to engage patients in-store, online and on mobile to drive revenue across every touchpoint.
Starfish empowers you to engage patients in-store, online and on mobile
Drive revenue across every touchpoint.
Your Complete Commerce Ecosystem
Starfish isn’t just Omnichannel and eCommerce — it’s your complete commerce ecosystem. Commerce at all touch points supported by targeted, proven marketing. Let Starfish power your next leap forward.
Commerce at all touch points
Supported by targeted, proven marketing. Let Starfish power your next leap forward.
Let’s Start a Conversation – we’d love to chat!
Why Choose Starfish OmniCloudCommerce for Optical?
Protect Your Database & Grow Your Revenue
With Prescription-First logic built in and bespoke industry tailored workflows, Starfish keeps patients engaged in-store, online, and on mobile — so they never need to shop elsewhere.
Fully Transactional at Your URL
No redirects. No confusion. Your patients shop directly on your branded domain for a seamless, unified experience.
Sell Every Product Category
Give your Patients the choice and convenience they demand. Sell all product categories - Contact Lenses, Solutions, Frames, Complete Spectacles, Sunglasses, Eye Wellness products, Hearing Enhancement products — all on one platform.
Payment Processing That Works for You
Direct integration with the biggest global processors means preferential rates for you. Your merchant account. Your revenue. Straight to your bank.
Offer Flexible Purchasing Options
Subscriptions, one-time purchases, Vision Benefits, bulk discounts, rebates,— all supported out of the box.

Enjoy Repeatable, Reliable Income
Subscription is in our DNA - we’ve been supporting business growth through recurring revenue for nearly 30 years. Starfish is a fully integrated platform that enables you to automate and orchestrate the entire end-to-end order to revenue process across Recurring Revenue Billing, Payments Processing, Payments Collection and Revenue Recognition assuring you of repeatable, reliable income.
Embrace Data-Driven Growth
Track customer behavior, compare location performance, and automate marketing to capture more sales.

Leverage the Benefits of SaaS
Leave the hard lifting to us and benefit from a fully integrated platform with automated updates, new features and functionality with no maintenance headaches. We take care of everything for you at a subscription cost that gives you a great ROI.
Off the Shelf, Turnkey, Plug-and-Play Simplicity
Your Omnichannel eCommerce presence comes alive in just a few clicks with guided onboarding:
- Customize branding
- Choose product categories
- Set Configurations
- Set pricing
- Assign staff roles
- Apply for merchant account

Best-in-Class Integrations for your specialised needs
Starfish partners with industry leaders to deliver precision, performance, and protection:


Boost conversions and engagement—our FittingBox integration allows you to offer virtual try-on and real-time eyewear fitting precision.

Automate tax compliance, reduce errors, and simplify filings—our Avalara integration ensures accurate, real-time calculations across jurisdictions.

Improve data accuracy, reduce entry errors, and boost conversions—our Loqate integration delivers instant address validation across 250+ global territories

Unlock smarter decisions and boost efficiency—our ABB Optical Group integration delivers real-time metrics, automated ordering, and direct-to-consumer deliveries.
more coming soon...
We're actively expanding our ecosystem—new integrations are underway to deliver broader compatibility, smarter workflows, and even greater benefits to your business.
Let Starfish Build Your Bespoke Omnichannel eCommerce Presence
Crafted for your business. Powered by precision. Designed to grow.
Whether you're launching online for the first time or upgrading your digital ecosystem, Starfish delivers a tailored, powerful solution that unifies every customer touchpoint — in-store, online, and mobile.
Your brand. Your platform. Your future.
Secure & Compliant
Enterprise-grade protection and full alignment with industry standards ensure your data stays safe and your business stays compliant.
Starfish is designed with enterprise-grade protection at its core, ensuring your business meets the highest standards of data security and regulatory compliance.
We align with global frameworks including:




The Starfish OmniCloudCommerce Difference
Purpose-built for the eye care industry. Designed for growth.
Starfish isn’t just another Omnichannel eCommerce platform — it’s a strategic solution tailored to the unique needs of optical retailers and eye care professionals.
With seamless Omnichannel integration, intelligent prescription workflows, and enterprise-grade security.
Your brand. Your platform. Your future.
Fully eCommerce
Sell all product categories across web, mobile, and in-store — all at your branded domain.
Fully Omnichannel
Deliver a seamless experience across web, mobile, and in-store — all on your branded domain.
All the benefits of SaaS
Fast setup. Scalable growth. Lower costs. Starfish delivers a secure, cloud-based platform that evolves with your business.
Sell All Product Categories
Contact lenses, solutions, frames, complete glasses, sunglasses, and eye wellness products — all in one platform.
Flexible Transactions
Support one-time purchases, subscriptions, bulk orders, and rebates with ease.
Bespoke proprietary Content Management System
Designed and built for Eyecare. Create unlimited content tailored to your brand and clinical needs — no coding required
Automated Fulfilment
Offer home delivery or click & collect — streamlined and efficient.
Analytics & Reporting
Real time insights for smarter decisions
Practice Management Integration
Connect seamlessly to your EHR systems via Starfish GraphQL API.
Fast Onboarding
Launch your omnichannel presence in hours, not weeks.
Locally Hosted on AWS
Enjoy full regulatory compliance with our secure, local hosting.
Continuous Development
We evolve with you — regular updates based on real user feedback.
Best in Class Integrations
FramesData, FittingBox, Avalara, Loqate, ABB Optical Group — to name a few
Security & Compliance
Enterprise-grade protection with full alignment to HIPAA, GDPR, PCI, and ISO27001 standards.
Why SaaS with Starfish?
Starfish delivers a scalable, secure, and cost-effective platform for optical businesses. With fast deployment, automatic updates, and built-in compliance, it reduces overhead while accelerating growth — all without the burden of managing infrastructure.
For businesses in the eye care sector, Starfish SaaS offers tailored workflows, integrated prescription management, and omnichannel commerce.

Lower Upfront Costs
No need for expensive hardware or software licenses — just subscribe and go.

Fast Deployment
Get up and running in hours, not months. Starfish SaaS is plug-and-play by design.

Scalability
Easily scale your operations as your business grows — add users, locations, or features without disruption.

Automatic Updates
Stay current with the latest features and security patches without lifting a finger.

Anywhere Access
Work from anywhere — SaaS is cloud-based, so your team can access it from any device.

Built-In Security & Compliance
Enterprise-grade protection and regulatory alignment (e.g., HIPAA, GDPR, PCI) are baked in.

Predictable Costs
Subscription pricing means no surprise expenses — just clear, manageable monthly or annual fees.

Continuous Innovation
Benefit from ongoing improvements based on user feedback and industry trends.

Partner with Starfish
Collaboration fuels innovation — and we’re just getting started.
At Starfish, we’re constantly expanding our ecosystem to deliver smarter, more connected solutions for the eye care industry. If your company offers technology, logistics, data, or services that could enhance our platform, we want to hear from you.
We welcome bold ideas, strategic integrations, and partnerships that drive measurable impact.
Let’s explore the opportunity and build something extraordinary — together.
Contact Us Today Let’s shape the future of eye care commerce.