Starfish SaaS Optical t
Key Features
DEVELOPED BY EYE CARE EXPERTS FOR EYE CARE PROFESSIONALS
Fully Integrated Digital Solution
Starfish transforms your web presence into a truly Omnichannel eCommerce integrated solution, providing as little or as much return on investment as you want.




END-TO-END
Prescription Management
Handle all aspects of prescription management with ease:
- Effortlessly issue, replace, revoke, and verify prescriptions (including trials)
- Configurable settings such as prescription uploads, minimum age for users, validity terms, early recall reasons, and more.
- Intuitive in-store prescription verification workflows tailored to regional requirements
- Support for prescriptions rules for North America, South America, Europe and the UK
- Capture eye exams, add notes to prescriptions, manage early recalls, and many more features!
Cleanse your Practice Management data using our AI optimised GraphQL API to integrate to your practice management system
SAVE TIME AND MONEY
Business Operations
Streamline your day-to-day operations
- Effortlessly manage your products and services.
- Configure discounts, price updates, rebates, and promo codes.
- Manage tasks efficiently – prescription verifications, backorders, early recalls, in-network vision benefits claims (US only), and more.
- Manage staff roles and permissions, and multiple locations.
- Support for Single Sign On.
All this supported by a suite of out-of-the-box reports and dashboards for all your business needs.








SAVE TIME AND MONEY
Sales Management
Offer flexible options to your customer to boost your sales
- Support both subscription and one-time purchases.
- Encourage repeat orders and track income with visual graphs.
- Choose from a wide range of products, including contact lenses, frames, sunglasses, and eye wellness items.
- Easily sell your own products and services online and streamline distribution with simple flows.
- Configure return policies, free of charges and order attributions, and set shipping costs.
CUSTOMER-CENTRIC
Ultimate Customer Engagement (in-practice and on Customer's own device)
Empower your customers to manage their own accounts:
- Manage personal details
- Manage minors or dependents
- View and upload prescriptions
- Manage orders and subscriptions
- Place emergency orders
- Save liked products
- Virtual and in-store try-ons








MARKETING
Customer Acquisition and Retention
Keep your customer engaged with:
- Prescription renewal reminders
- Running low reminders
- Checkout reminders
- Promotional codes
- Discretionary discounts
INTUITIVE CMS
Website Management
Our Content Management System allows you to keep your content relevant and up to date, without compromising your data. It offers tools such as:
- Web page builder
- Blog
- Media Library
- Multi-lingual support
- FAQs and AI chat
- Patient referral form
- Social Media Links
... and a sandbox for training and familiarization.








SIMPLE AND FAST
Payments
Experience seamless transactions as your earnings are effortlessly deposited directly into your account, ensuring you have immediate access to your funds without any hassle.
- Configurable Payment Gateway – integrated with world leading gateways for highly competitive processing rates.
- Sales Tax Service – integrated with a best-in-class sales tax compliance platform, so you don't have to worry.
Starfish Features
Packed with Features, Ready for Anything!
USA 🇺🇸
0 /month
UK 🇬🇧
8 /month
EU 🇪🇺
16 /month
USA 🇺🇸
UK 🇬🇧
EU 🇪🇺
eCommerce Website
Product Catalogue
Customer Self-Service
In-Store Customer Management
Reporting
Shipping
Marketing
Payments
Staff Users
Compliance
DATA PROTECTION
Compliance and Security
Trust Starfish to safeguard your data while ensuring your web presence remains accessible to all




Lean On The Experts
The Omnichannel eCommerce Platform every Optical Business needs. Developed by Eyecare Experts for Eyecare Professionals!
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