Starfish SaaS Optical t

Key Features

DEVELOPED BY EYE CARE EXPERTS FOR EYE CARE PROFESSIONALS

Fully Integrated Digital Solution

Starfish transforms your web presence into a truly Omnichannel eCommerce integrated solution, providing as little or as much return on investment as you want. 

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END-TO-END

Prescription Management

Handle all aspects of prescription management with ease:

  • Effortlessly issue, replace, revoke, and verify prescriptions (including trials)
  • Configurable settings such as prescription uploads, minimum age for users, validity terms, early recall reasons, and more.
  • Intuitive in-store prescription verification workflows tailored to regional requirements
  • Support for prescriptions rules for North America, South America, Europe and the UK
  • Capture eye exams, add notes to prescriptions, manage early recalls, and many more features!

Cleanse your Practice Management data using our AI optimised GraphQL API to integrate to your practice management system

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SAVE TIME AND MONEY

Business Operations

Streamline your day-to-day operations

  • Effortlessly manage your products and services.
  • Configure discounts, price updates, rebates, and promo codes.
  • Manage tasks efficiently – prescription verifications, backorders, early recalls, in-network vision benefits claims (US only), and more.
  • Manage staff roles and permissions, and multiple locations.
  • Support for Single Sign On.

All this supported by a suite of out-of-the-box reports and dashboards for all your business needs.

Book a Demo Today

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SAVE TIME AND MONEY

Sales Management

Offer flexible options to your customer to boost your sales

  • Support both subscription and one-time purchases.
  • Encourage repeat orders and track income with visual graphs.
  • Choose from a wide range of products, including contact lenses, frames, sunglasses, and eye wellness items.
  • Easily sell your own products and services online and streamline distribution with simple flows.
  • Configure return policies, free of charges and order attributions, and set shipping costs.
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CUSTOMER-CENTRIC

Ultimate Customer Engagement (in-practice and on Customer's own device)

Empower your customers to manage their own accounts:

  • Manage personal details
  • Manage minors or dependents
  • View and upload prescriptions
  • Manage orders and subscriptions
  • Place emergency orders
  • Save liked products
  • Virtual and in-store try-ons

Book a Demo Today

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MARKETING

Customer Acquisition and Retention

Keep your customer engaged with:

  • Prescription renewal reminders
  • Running low reminders
  • Checkout reminders
  • Promotional codes
  • Discretionary discounts
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INTUITIVE CMS

Website Management

Our Content Management System allows you to keep your content relevant and up to date, without compromising your data. It offers tools such as:

  • Web page builder
  • Blog
  • Media Library
  • Multi-lingual support
  • FAQs and AI chat
  • Patient referral form
  • Social Media Links

... and a sandbox for training and familiarization.

Book a Demo Today

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SIMPLE AND FAST

Payments

Experience seamless transactions as your earnings are effortlessly deposited directly into your account, ensuring you have immediate access to your funds without any hassle.

  • Configurable Payment Gateway – integrated with world leading gateways for highly competitive processing rates.
  • Sales Tax Service – integrated with a best-in-class sales tax compliance platform, so you don't have to worry.
Book a Demo Today

Starfish Features

Packed with Features, Ready for Anything!

USA 🇺🇸

0 /month

UK 🇬🇧

8 /month

EU 🇪🇺

16 /month

USA 🇺🇸

UK 🇬🇧

EU 🇪🇺

eCommerce Website

Web page builder
Branding
Templates
Media library
Blogs
Multi-language support
Patient referral form
Social media links
Sandbox

Product Catalogue

eCommerce and in-store product catalogues and management for all optical categories
Integration to distributor for automatic dispatch
Ability to add own services and products
Subscription and one time purchase of products
Subscription and one time purchase discount configuration by product
Bulk pricing updates
Manufacturer rebates
Vendor contributions
Promotional codes
Application of in-network vision benefits to orders
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Configurable return policies, free of charges and order attribution
Click and collect

Customer Self-Service

Pre-appointment form with patient history
Customer signature, age, gender, PMS patient identifier on sign up
Customer self-management, view prescriptions and orders
Customer self-management, shipping address and wallet
Pause and unsubscribe
Emergency orders
Customer 'Likes'
Customer request to try in-store
Management of minors or dependants under a single account

In-Store Customer Management

PMS bulk import of patient details & prescriptions
Issue, replace and revoke contact lens prescriptions
Cleanse contact lens metrics for prescriptions
Option to capture eye examinations
Record prescription notes
External contact lens prescription verification
Internal contact lens prescription verification
In-network vision benefits claim management
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Locations management (including non-prescribing and franchisees)
Early recalls with configurable reasons
Click and Collect
Management of store distributed products
Minimum age configuration for users
In-store 'try-on sessions' for eyewear appointment requests

Reporting

Customisable reports for sales and subscriptions

Shipping

Discretionary discounts for shipping cost
Configurable shipping costs, including free shipping on one time purchases or subscriptions

Marketing

Email marketing redirects
Reminder emails
Lost cart emails
Checkout reminders
Configurable emails and reminder emails

Payments

Configurable payment gateway for card payments
Sales tax service
SEPA Payments
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NL, BE, DE, FR, AT only
iDeal Payments
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NL only
Bancontact Payments
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BE only

Staff Users

Staff management and configuration of roles and permissions
User configurable unsubscribe, early recall reasons
Eye doctor/optometrist signature for issuing prescriptions
SAML authentication
Work email domain validation

Compliance

W3C
WCAG
HIPAA
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GDPR
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PCI
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ISO 27001
DATA PROTECTION

Compliance and Security

Trust Starfish to safeguard your data while ensuring your web presence remains accessible to all 

W3C®
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Lean On The Experts

The Omnichannel eCommerce Platform every Optical Business needs. Developed by Eyecare Experts for Eyecare Professionals!

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